Making Money with TWITTER:
It used to be easy
Unless you live on Mars, you have heard that the wealthiest man on the planet now owns Twitter. After becoming the platform’s largest shareowner, he bought the company for a whopping 44 billion dollars. With the current upsurge in social media platforms, it’s even harder for people to decide on the right ones to use and the many to leave out. Moreover, with the competition for the best social communication platform getting stiffer, there is a constant need to develop distinct features that meet the users’ demand and keep them flocking in. So can the eccentric billionaire/trillionaire keep the micro-blog system relevant and realize a return on investment?
Twitter, the best micro-blog system that allows you to send and receive short texts or posts “tweets,” is not left out in facing competition from feature-rich social applications/platforms. However, it remains one of the people’s favorites from politicians, policymakers, the general public, companies who use it for official communications, and even students. But, with all the changes Elon is making, will individuals, politicians, and companies still be able to benefit personally and or financially from tweeting?
Today, companies use this platform to pass information to their potential customers and to increase their chances of getting new leads. Twitter has stood out as one of the best social media platforms you can use to develop your brand. The combination of social media influencers and company brands is beneficial for both parties involved. The bottom line is that Twitter is used to pass information to a broader population than you can reach on your own.
How to earn money on Twitter
Once you have created your account, you can start considering the following options to help you grow your influence and earn money from the platform:
- Use Sponsored Tweets.
- Promote Affiliate Products on Twitter.
- Promote Your Products.
- Generate Traffic for Your Website.
- Build a Twitter List.
- Run a Giveaway.
- Create Twitter Ads.
- Monetize Your Twitter Presence.
- Use Sponsored Tweets
Sponsored Tweets allow brands to tap into a Twitter user’s followers to reach new customers. The only thing tweeters need to do is write a tweet based on some simple guidelines provided by the advertiser. In addition, several factors can boost your Sponsored Tweet’s cash flow:
Choose your keywords wisely: When establishing sponsored tweets, you should choose keywords that attract users to your tweets. This involves tweeting about popular topics such as food, travel, clothes, shoes, celebrities, music, art, and so on.
Boost your clout score: Your clout score refers to the number that relates to the size and strength of your sphere of influence on Twitter. It indicates how likely someone will listen to what you have to say or act on a message you provide. It involves engagement, reach, velocity, demand, network strength, and activity. The higher it is, the more influential you are.
Improve your follower activation rate: Sponsored Tweets judge the quality of a Twitter user by their follower activation rate. So it’s not always about your number of followers but your influence on them.
- Promote Affiliate Products on Twitter
You can set up a Tweet engagement campaign to promote your tweets to other people’s timelines to earn affiliate revenue. You can use the following tips:
- Relevancy is Key: Make sure your promoting products are relevant to your followers.
- Personalization Matters: A personal recommendation will get a much better response regarding actual conversions because it will be in your voice and hopefully out of your experience with the product.
- Make Genuine Recommendations: This is important because a bad recommendation may hurt your relationship with your followers; therefore, you should only recommend products you have used or products used by someone you trust.
- Be Conversational: Engage with your Twitter followers and other influencers to gain experience and knowledge on appropriate affiliate marketing programs and how to continue growing your account.
- Link to Affiliate Products Indirectly: It would be much more effective and less intrusive with the culture on Twitter to tweet a link to a post you’ve written on your blog that includes an affiliate link than to tweet the affiliate link directly.
- Moderation is Important: If all you ever do is promote products, you’re unlikely to grow a readership or become anyone with any kind of influence on Twitter.
- Listen to Your Followers: If you engage in affiliate marketing on Twitter, make sure you stay in tune with how people respond. Pay attention to what your followers prefer and consider their reviews of your advertised products.
- Be Useful: If you promote a product on Twitter, ensure it benefits your followers.
- Promote Your Products
Another way you can earn money on Twitter is by selling your products, whether physical or not. You can do this by tweeting about how to use your product or uploading a screenshot, especially if you are promoting a digital product.
- Uploading a GIF instruction: A GIF is fun to share because it auto-plays itself without being a disturbing experience.
- Uploading a Video: An instructional video expands your ability to explain your service in many more words than Twitter’s character limit would allow.
- Create a Twitter Moment: A Twitter moment lets you tell a story that goes beyond one tweet and highlights different perspectives. For example, if you have been regularly tweeting about food and drinks, collecting them all under a single Twitter moment is a great way to get more attention to your product.
- Create a Visual Testimonial: This is achieved by giving away your product license to notable niche influencers and then following up with them in a few weeks to get their feedback which you then repackage in visual tweets and tag the influencers.
Twitter still is a place that allows you to reach new audiences, build relationships with experts and followers, follow and chip in on conversations, keep updated with news and developments, and above all, openly express who you are as a person. Will this all go away with the changing of the guard at Twitter?! Many employees have left or were fired since the takeover, and a lot of talent went with it. So far, Elon has had the Midas touch regarding business endeavors; only time will tell if Twitter was worth 44 billion dollars.